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Media Buying 2.0: It’s All About the Audience
The technology levels and adoption rate of “smart advertising” have been slow to keep up with the attitudes and needs of the consumers. The industry is turning the corner in recent months and is showing signs of delivering the kind of marketing that people can actually use.
Are the days of “You won an iPod!” advertising behind us? Hopefully.
Click to enlarge.
(Via: Pretarget. H/T: Seattle Nissan)
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